Scavenger Hunt DC

Scavenger Hunt DC needed an updated and more professional website to attract large and medium size businesses. They wanted to change their focus from the general public to primarily servicing B2B clients.

In addition, they requested our Search Engine Marketing services with the hope of gaining first page search results.

Challenge

Scavenger Hunt DC had an outdated website that no longer satisfied their business needs.

They also wanted to generate more leads via search engine marketing.

Highlights

• Designed a modern, mobile responsive website targeting B2B clients
• Designed and built branded social 2.0 properties
• >Developed an on-page and off page SEO campaign
• Created an SEO  social link building network
• Set up internal IT infrastructure system

Background

Scavenger Hunt DC needed an updated and more professional website to attract large and medium size businesses. They wanted to change their focus from the general public to primarily servicing B2B clients.

In addition, they requested our Search Engine Marketing services with the hope of gaining first-page search results.

Objective

Develop a comprehensive website redesign package including an SEO package.

Solution

First, our team worked with Scavenger Hunt DC to develop a website focused on large and medium size businesses.

The site was designed to have a professional look and eye-catching homepage display. It was determined that the goal of the site was to generate calls or email inquiries, so the site provides just enough information for potential clients to be interested but requires follow up for more information.

The Scavenger Hunt DC team also wanted to be able to pre-qualify all inquiries so we added an inquiry form that asks pre-qualifying questions and sends the information to their sales team for follow up.

The site also includes an event section for their team to post their public events, as well as, a blog section for their content marketing materials.

Phase Two of the project was a comprehensive SEO package which included optimizing the website content for search engines and building a social web 2.0 link network. In addition, our team created multiple social network account for Scavenger Hunt DC.

The social link network creates powerful backlinks to the Scavenger Hunt DC website and several of their social properties for every piece of content they post. This includes items posted on their website and social properties. This results in a huge boost in their search engine rankings and more exposure for their social media posts.

Results

Scavenger Hunt DC received a modern front facing website and branded social media properties that helped generate more leads for their business. They presently have first-page search engine ranking for 7 keywords and rank in the top three for 2 keywords.

Scavenger Hunt DC had a traffic increase of 537%. Their lead generation increased by 323%, which generated many new sales. Our service produced a Return on Investment (ROI) of 227%, which surpassed our client’s target.

Our service resulted in so many leads for Scavenger Hunt DC that we installed several apps and other software to help manage lead management and communication at our client’s request.

From The Client

“My company’s Google rankings and overall site traffic improved dramatically after just a few months of working with this agency. The service we’ve received from their team has consistently been above and beyond our expectations.”