Category: Uncategorized

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any […]

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital that external sites link using the appropriate keywords and terms in the anchor text. Almost always, linking candidates will use the company name as anchor […]

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links provide better SEO value on the whole than relative links. Many believe that absolute links have less potential for getting messed up when search engines […]

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the […]

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]

  Video Marketing  is taking the internet by storm. And for good reason! Using video you will: Connect and build rapport with your prospects faster than ever before so you build the trust necessary to make them lifelong customers Motivate buyers to take the first (and easy) step in your sales process – just by having them […]

As planned, Facebook made it’s major announcement today – Facebook Messages. The poorly kept secret that Facebook was entering into messaging was greeted with mixed response. With Facebook’s extensive reach of approximately 500 million users, many observers believed Facebook Messages could challenge the leading email providers like Google’s Gmail. The early hype of “Gmail killer” […]

If you’re not using video marketing to promote your business, product/service, and/or yourself (we’ll have later post on why you should be promoting you as well as your company), you’re making a HUGE mistake. Video Marketing is one of the hottest craze on the Internet right now and for good reason too. Internet Video Marketing […]