Category: <span>Email Marketing</span>

As planned, Facebook made it’s major announcement today – Facebook Messages. The poorly kept secret that Facebook was entering into messaging was greeted with mixed response. With Facebook’s extensive reach of approximately 500 million users, many observers believed Facebook Messages could challenge the leading email providers like Google’s Gmail. The early hype of “Gmail killer” […]

Email marketing is not as easy as it used to be. Gone are the days of people opening every email and readily reading your content. Today, email is too closely associated with bulk mailings, spam and viruses. Savvy email marketers implement these 8 essential techniques to boost the success rate of their email marketing campaigns. […]