We find that many people, and believe it or not, companies (including major corporations) don’t really understand what Internet Marketing is. This leads to misconceptions (both good and bad) about the industry. It’s also created numerous frustrated and even mad business owners who rushed full-throttle into Internet marketing without a properly thoughtout strategy that produced lackluster results. Our team wants to help you avoid the same aggravation. So let’s start by explaining what Internet Marketing is; Why you need it; and, How Renegade Business Solutions (RBS) can help you use it effectively.

 

 

 

 

 

 

 

What is Internet Marketing?

Dictionary Definition: Internet marketing is the marketing of products or services over the Internet. We know what you’re saying, “You just said something without saying anything. Talk to us like we’re two years old (one of our favorite movie quotes) and tell us what that really means.” Basically, Internet marketing is putting your message out to the world (literally) through placement of media (aka your message) on the Internet and engaging the customer at different stages which is also known as the customer engagement cycle. This cycle includes search engine marketing, banner ads on specific websites, e-mail marketing, online public relations, and Social Media (Facebook, Twitter, YouTube, etc) to name a few.

You may have heard the term Interactive Marketing as well. That refers to the interactive nature of the Internet. Instead of the old business model of you talking to the consumer, now it’s a conversation. You talk to them and they talk to you, and either party can start the conversation. For example, a customer may send a complaint or a question to you via your website, Facebook, or Twitter and you respond in real time. Interactive marketing is very powerful but “with great power also comes great responsibility” (another of our favorite entertainment quotes). If used effectively, it can explode your company’s sales but used improperly it can destroy your brand.

 

 

 

 

 

 

 

 

 

 

 

 

 

Why Use Internet/Interactive Marketing?

Internet and Interactive marketing are not just fads or temporary things. There are extremely compelling business reasons to include the Internet as a major part of your overall marketing strategy:

• Lower costs: Companies can reach a wide audience for a small fraction of traditional advertising budgets.

• Distribution: Greater capabilities for the distribution of information, media and goods/services to a global audience.

• Interactive: Unique ability to elicit responses from consumers and reply back to them instantly.

• Targeting: An unmatched ability to target consumers by behavior, interest, activity and location rather than traditional broadly defined demographics.

• Tracking: Unparalleled ability to easily and inexpensively measure and analyze statistics because nearly all aspects of an Internet marketing campaigns can be traced, measured, and tested.

• Sales & ROI: Since the Internet allows consumers to research and purchase products and services immediately and at their own convenience, your business can bring quick sales results for any specific marketing campaign.

 

So you might be thinking: “Yea sounds great, but what’s the catch. Everything has a downside.” Well you’re right. Arthur Anderson did a survey and found that 50% of the companies they surveyed intended to use the Internet as their key growth strategy but hadn’t yet. Why? The top reasons are:

1. Lack of time

2. Cost

3. Changing technology

4. Limited expertise

5. Staff training

That’s where Renegade Business Solutions comes to the rescue.

 

Why Renegade Business Solutions (RBS)?

RBS addresses the top concerns of businesses like yours.

1. Lack of time: No problem. Let us plan and execute your Internet marketing strategy and campaigns for you.

2. Cost: We don’t work cheap but we’re cost efficient and effective. But hey, didn’t you just read everything above. It’s not a cost, it’s an investment in growing your business and profit.

3. Changing technology: You don’t have to worry. We’re Renegades, so we’re always looking for the next different, hot, new technology. We don’t worry about the future – we embrace it and that empowers our clients.

4. Limited expertise: That’s what you hire us for. We’re siked about new media and we love the Internet. We know what we’re doing and that translates into profit for our clients.

5. Staff training: Want to keep things in-house…no problem. We can train your staff to manage your overall Internet marketing strategy or specific campaigns

 

Ready to start your internet marketing campaign? Click Renegade Business Solutions Your Internet Marketing Consultants to contact RBS or call us at 202-640-1750.