Renegade Business Solutions Solves Your Marketing Cost Problems

According to an Arthur Andersen small business survey, a majority of small business owners view digital marketing as a key factor of their future growth. Yet these small business owners sited Costs as the #2 reason they have not started or are not effectively using digital marketing (internet marketing, mobile marketing or video marketing).

BUSINESS CHALLENGE – Cost

From working with small businesses, I have seen firsthand that budgeting is a key factor in why business owners don’t pursue digital marketing – even though they see and want its benefits.  If money was not a problem, business owners would hire a fleet of staff and experts to handle their marketing needs.

Virtually all issues boil down to cash flow.  Cash-flow is probably the most important thing in telling if your business is on or off target.

So the challenge for small business owners is connecting their marketing expenditures to the revenues that result. It’s crucial for business managers to determining whether their marketing efforts are actually costing more money than they generate.

You need to know, or being able to find out quickly, where your marketing dollars are coming in from and where they’re going out. It is a fundamental day-to-day concern of all small businesses.

THE SOLUTION

Outsourcing your marketing efforts should not be a cost; it is an investment in growing your business and profits. Renegade Business Solutions (RBS) develops affordable marketing plans devised to generate a high return on your investment.

With large corporations, marketing is not necessarily tied directly to sales. Simple awareness and impressions are enough. We realize that for small business owners, marketing and sales are inextricably tied together. Each marketing campaign MUST generate sales. And our marketing plans reflect this business reality.

Many marketing companies don’t devise plans to alleviate some of the budgeting constraints placed on many small businesses. These companies have a single one-size-fits-all marketing plan and don’t sway away from that plan.

RBS develops strategies based on your budget and income level. From there, we allow your business to expand your marketing efforts based on the response from our initial levels of marketing. This approach allows a smaller company to grow slower and grasp more business prospects as the company grows.

Ready to get started? Contact RBS now or call us at 202-640-1750.