Interactive Black

We developed an online presence and marketing campaign to drive consumers to their programs and web properties.

Highlights:

• Designed and built branded web properties
• Utilized social media marketing to increase awareness

Background:

Interactive Black is a new for profit business networking organization. The organization had no internet presence and little public awareness.

Objective:

Develop a web presence for the Interactive Black and implement internet marketing techniques to enhance public awareness, increase event attendance, grow online involvement with their social networking properties, and boost business advertising revenue.

Solution:

We placed Interactive Black on several social networks including Facebook, Twitter, Meetup, and LinkedIn. The team also created company branded profiles to increase consumer awareness and engagement.

We developed content and an automated delivery system to drip feed continuous content to Interactive Black followers on the various social networks. The content system’s purpose was to increase followers and engagement.

Next our team developed a company website and blog that was deeply integrated into the social networking platform.  Public events posted to the company blog were simultaneously posted to Eventbrite, an event management and ticketing site with social sharing aspects, and on 40 plus social networks including Facebook and Twitter.

We assisted in promotion of company events by posting them on numerous event listing sites including Eventful, Upcoming, Going and Craigslist as well as bookmarking the listing on multiple social sharing sites like Delicious, Digg, Reddit, and StumbleUpon.

Results:

As a result of this campaign the Interactive Black experienced a significant increase in public awareness and site visits. The Interactive Black website consistently receives close to 1,500 unique visitors each month.  They have thousands of views via their social networking sites and have close to 2,000 followers on Facebook, Meetup, and Twitter.

In addition, Interactive Black received a 250% increase in admission and business advertising revenue due to the increased internet and public presence.